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Sunday, 22 January 2012

Using High Quality Pictures Can Dramatically Effect User Experience

By David Pareto


Enhanced online experience includes visually appealing images that keep visitor attention focused on the goal of the website goal. Quality photographs showcase products or ideas, deliver key messages, elicit desired responses, and direct visitors further into the website towards that goal. Using high quality pictures ensures the attention of visitors is captured and maintained. Efficiently loading web pages keep visitors engaged, making them eager to learn more about the content of the site. Efficiently loading pages enhance user web experience.

Website photos are the first view potential visitors get of the website. This is the first chance to persuade them. First impressions determine whether potential visitors venture farther into the website, or simply click on to another. Pictures play a main role in keeping visitors on a site, and in motivating them to stay and explore it. Quality pictures motivate users to remain at a site to explore it.

Placing photos on web pages is just as important as placing items in a store window display. Items on display encourage customers to enter the store. Placement of photography directs online visitors in.

Photographs can play a key role in persuasion on sites that communicate ideas, opinions, or aim to influence others. Visitors typically act on perceptions and first impressions, and often look first, then read. Photography of high quality enhances perception and first impressions making persuasion easier.

Imagery has power advertisers and marketers know well. They rely on imagery because they understand it is the power behind persuading and selling. When websites sells products, pictures play a major role in its sales. Shoppers want close-up views of what they want to buy.

Photography is the power-tool of the website. Imagery can be powerful enough to wow visitors, draw them further into the site, and convert them from casual observers into believers and buyers. Once the page has elicited this kind of conversion, ideally the visitor will proceed efficiently and effortlessly towards the goal. It's important that pages be loaded as efficiently as possible so users remain at the site and complete its goal. The last thing they want to do is wait for pages to load!

High resolution photographs are large, and loading time is extremely slow. They have much higher image quality, but significantly increase user wait time. Web browsers do not handle large files efficiently causing a user's attention and focus to be interrupted.

Photographs optimized for smallest possible size (fastest loading files) while preserving the highest possible visual quality (resolution) produce the best online visitor experience. Savings of a few kilobytes on each picture can significantly increase speed at which an entire page will load, especially if the user views the page over a slow connection. Users with faster connection speeds expect quality photography with quickly loading pages that appear almost instantaneously.

Using photographs is a key factor in enhancing a user's experience of the website. High quality photos add value to the website because imagery has the power to sell and to persuade. Photographs of high quality enhance visitor experience by providing efficient browser loading, best visual quality, and powerful first impressions. By eliciting a conversion response, high quality pictures keep user attention focused on site goals.




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