Within the Mid-Century Italian designers Achille, Pier Giacomo and Livio Castiglioni had undoubtedly a primary role. Even though Achille was the most known of the Castiglioni brothers, he worked closely with his older brother Pier Giacomo to many projects until his premature death in 1968; both concentrating on the same task, rather than dividing up the work.
The extendable Toio lamp was produced by the Castiglioni brothers in the early 1960s as part of a series of 'ready-made' products. Borrowing a concept associated with Dadaism, the Castiglionis used found objects as the basis for industrial products. The brothers chose anonymous engineered objects and components as the starting-point for their products. This approach to design also offered an antidote to the excessively modern products of the 1950s and 1960s.
The Toio lamp is constructed almost entirely from ready-made components: a 300-watt car reflector bulb, attached to a metal stem that is weighted by the transformer at the bas pedestal. The electrical wire is pinned to the stem by fishing-rod screws. Products such as this one and the Mezzadro and Sella stools, both from 1957, celebrate the ingenuity of the mundane or everyday object, with the minimum of intervention.
The Castiglioni brothers developed an unique and wit design with an industrial and functional look that had its origins in the Italian Rationalist movement. The Castiglionis experimented a lot -specially with lightnings- to accomplish designs with a strong awareness of the user starting from minimum means .The final result had to be an appealing product pleasant to use as to look at.
The Toio lamp is featured in major museum collections, including the Victoria and Albert Museum in London.
The extendable Toio lamp was produced by the Castiglioni brothers in the early 1960s as part of a series of 'ready-made' products. Borrowing a concept associated with Dadaism, the Castiglionis used found objects as the basis for industrial products. The brothers chose anonymous engineered objects and components as the starting-point for their products. This approach to design also offered an antidote to the excessively modern products of the 1950s and 1960s.
The Toio lamp is constructed almost entirely from ready-made components: a 300-watt car reflector bulb, attached to a metal stem that is weighted by the transformer at the bas pedestal. The electrical wire is pinned to the stem by fishing-rod screws. Products such as this one and the Mezzadro and Sella stools, both from 1957, celebrate the ingenuity of the mundane or everyday object, with the minimum of intervention.
The Castiglioni brothers developed an unique and wit design with an industrial and functional look that had its origins in the Italian Rationalist movement. The Castiglionis experimented a lot -specially with lightnings- to accomplish designs with a strong awareness of the user starting from minimum means .The final result had to be an appealing product pleasant to use as to look at.
The Toio lamp is featured in major museum collections, including the Victoria and Albert Museum in London.
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