One of the most common type of modeling is commercial modeling. You may not have known how many commercial models are out there; everywhere from newspapers to magazines, to television advertisements and cereal boxes, you will see models. You may be wondering how to become one of those people. Well, there are a few easy things you can do to get yourself in the business of commercial modeling. Unlike high fashion modeling, there are no stringent standards for commercial models. All ages, sizes and types are needed for commercial modeling work.
First thing you need to do is get an agent. An agent is who an advertising agency or photographer goes to when they need a model for their product. They tell the agent what they need, then the agent picks out all the matching talent and sends them to an audition or casting. Here, the casting director and client get to see and meet all the talent, and decide who best fits their vision for the end product. Sometimes, they will book you from your photo without having you audition. This is called a direct booking. Sometimes, in a television commercial casting you will be asked to learn a few lines of dialog as well. To find an agent, do an online search for talent agencies in your city. Many medium size towns have talent agencies. If your town doesn't have an agency, search for one in the next largest city until you find one. However, keep in mind, you don't want an agent in a city too far away. It can be a pain to drive hours to castings constantly. You may want to consider living in a big city to break into the business.
What you want to do next is determine where you fit within the industry. We may be searching for the answer to that all our lives, but in the modeling world, we base this on appearance only. You need to take a realistic look at yourself. Do you look like a young mom or dad in a minivan commercial? Do you look like an older lady who may be taking arthritis medication? Are you a teenager struggling with acne or an important business man? If you have an agent, ask their opinion; they know what will get you work.
Now lastly, make a portfolio. You need some professional pictures for the clients to view who you are. In commercial modeling, a nice smile is important, so try to capture that in your headshot. Don't put on too much make-up, and don't overdo the airbrushing in the touch-up process. It looks like you're obviously trying to hide something. A natural untouched photo is what attracts the casting directors. A good photographer can take a photo that makes you really shine, so ensure that you like the photographers' work before you hire them to take your photos. Along with a headshot, you will want a full body shot. If you have a swimsuit body, take a photo of it. If not, take a full body shot in tasteful casual clothing for the commercial casting agent to get a full look at you.
Commercial modeling is not necessarily the most glamorous, but it can earn you a lot of money and be a lot of fun. You can end up shooting a brochure for a cruise, or maybe a television commercial on horseback. Remember, they need all kinds of models, so keep looking till you find a good agent and follow the suggestions we mentioned above.
First thing you need to do is get an agent. An agent is who an advertising agency or photographer goes to when they need a model for their product. They tell the agent what they need, then the agent picks out all the matching talent and sends them to an audition or casting. Here, the casting director and client get to see and meet all the talent, and decide who best fits their vision for the end product. Sometimes, they will book you from your photo without having you audition. This is called a direct booking. Sometimes, in a television commercial casting you will be asked to learn a few lines of dialog as well. To find an agent, do an online search for talent agencies in your city. Many medium size towns have talent agencies. If your town doesn't have an agency, search for one in the next largest city until you find one. However, keep in mind, you don't want an agent in a city too far away. It can be a pain to drive hours to castings constantly. You may want to consider living in a big city to break into the business.
What you want to do next is determine where you fit within the industry. We may be searching for the answer to that all our lives, but in the modeling world, we base this on appearance only. You need to take a realistic look at yourself. Do you look like a young mom or dad in a minivan commercial? Do you look like an older lady who may be taking arthritis medication? Are you a teenager struggling with acne or an important business man? If you have an agent, ask their opinion; they know what will get you work.
Now lastly, make a portfolio. You need some professional pictures for the clients to view who you are. In commercial modeling, a nice smile is important, so try to capture that in your headshot. Don't put on too much make-up, and don't overdo the airbrushing in the touch-up process. It looks like you're obviously trying to hide something. A natural untouched photo is what attracts the casting directors. A good photographer can take a photo that makes you really shine, so ensure that you like the photographers' work before you hire them to take your photos. Along with a headshot, you will want a full body shot. If you have a swimsuit body, take a photo of it. If not, take a full body shot in tasteful casual clothing for the commercial casting agent to get a full look at you.
Commercial modeling is not necessarily the most glamorous, but it can earn you a lot of money and be a lot of fun. You can end up shooting a brochure for a cruise, or maybe a television commercial on horseback. Remember, they need all kinds of models, so keep looking till you find a good agent and follow the suggestions we mentioned above.
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