The Diesel brand has made a relatively quick impression on the fashion market in a relatively short time. As a relative newcomer to the fashion industry, Diesel has quickly gained a reputation among the youth market as a fashion-forward and high-end design company. Combining strong fashion ideas with bold and modern designs, the Diesel brand brings the best in modern fashion to the youth market.
Utilising an innovative approach to marketing allows Diesel to really draw in crowds from all ends of the fashion market. Through its marketing partnerships with some of the most powerful companies in the world, it is able to reach a large target audience and be respected as a well-known fashion brand. The Sundance Film Festival and Sony are two such companies that have allowed Diesel to market with them in the past, giving the brand great exposure to the entire fashion market.
Now in its 11th year, one of the most innovative marketing campaigns designed by Diesel is the Diesel-U-Music Festival. Through marketing this festival, Diesel hopes to make to achievements - firstly, to attract a young audience to its music festivals and therefore promoting the Diesel brand among its target audience - the youth market. Secondly, to launch new and relatively unknown artists into the market place with the aim of them becoming incredibly successful, and linking it to the Diesel brand.
The project allows aspiring artists to play in front of a large crowd and show their talents to the world, in the past the music festival has unearthed talents such as Mylo, The Cool Kids and The Terror Pidgeon Dance Revolt. It launches new artists into the industry while promoting the Diesel brand to the tens of thousands og attendees which are invited each year.
Another of Diesel's big marketing campaigns was a tie-up with large international brand Sony. The marketing campaign involved Sony selling items of the Diesel range through their online social networking site Playstation Home. Most of the money raised through these sales went to charity with Diesel nominating OTB (Only The Brave) as the charity of choice. Only The Brave helps to provide infrastructure to poorer families right across the globe. Providing these communities with shelter, clean food and drinking water as well as doctors and education for the children.
Utilising an innovative approach to marketing allows Diesel to really draw in crowds from all ends of the fashion market. Through its marketing partnerships with some of the most powerful companies in the world, it is able to reach a large target audience and be respected as a well-known fashion brand. The Sundance Film Festival and Sony are two such companies that have allowed Diesel to market with them in the past, giving the brand great exposure to the entire fashion market.
Now in its 11th year, one of the most innovative marketing campaigns designed by Diesel is the Diesel-U-Music Festival. Through marketing this festival, Diesel hopes to make to achievements - firstly, to attract a young audience to its music festivals and therefore promoting the Diesel brand among its target audience - the youth market. Secondly, to launch new and relatively unknown artists into the market place with the aim of them becoming incredibly successful, and linking it to the Diesel brand.
The project allows aspiring artists to play in front of a large crowd and show their talents to the world, in the past the music festival has unearthed talents such as Mylo, The Cool Kids and The Terror Pidgeon Dance Revolt. It launches new artists into the industry while promoting the Diesel brand to the tens of thousands og attendees which are invited each year.
Another of Diesel's big marketing campaigns was a tie-up with large international brand Sony. The marketing campaign involved Sony selling items of the Diesel range through their online social networking site Playstation Home. Most of the money raised through these sales went to charity with Diesel nominating OTB (Only The Brave) as the charity of choice. Only The Brave helps to provide infrastructure to poorer families right across the globe. Providing these communities with shelter, clean food and drinking water as well as doctors and education for the children.
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