There's a huge amount of hype within the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be technical but only usually while you got it completely wrong from the outset - your website that is. If you did not employ a good Search engine optimization advisor to give you the rundown BEFORE you started building then you most definitely wound up with a website pierced with a million Search engine optimisation holes. These web sites normally takes some fixing without a doubt. The majority of web creative designers have no knowledge with regards to SEO and what they do know they hardly ever put into action due to the fact they are certainly not requested to by you! Not employing an Search engine optimization advisor is like building a 3 storey residence without having an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimisation site once in every 100 sites. This is a poor track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of back-links a lot at the moment to judge a internet sites popularity. However, it's now very easy to create back-links of good quality in significant amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's position will come crashing towards the ground overnight.
On the other hand, Google always wants High quality content - the best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your website will invariably do well regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever overlook that content rules inside the SEO jungle. Forget at your peril.
We battled to get content material on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can just add content to a web-site and miss out on the platform you're adding it to. Google wants to make sure that the content material is not just the best for the keyword requested, but it also delivers the best user experience. So be sure you cross your T's and dot your SEO eyes when it comes to making certain your internet site delivers the very best experience such as performing these :
Make certain your server is fast - Google not long ago added this one - upgrade right now if it takes too long to load your pages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at least add a weblog attached to your internet site - this helps a great deal
When you next renew your domain, renew for at least 3 years - of course longevity shows maturity and increases trust
Back-links and more back-links
And lastly do not cease back-linking. Right now it's the powerhouse for SEO but don't rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and assisted you along the SEO highway a little bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimisation can be technical but only usually while you got it completely wrong from the outset - your website that is. If you did not employ a good Search engine optimization advisor to give you the rundown BEFORE you started building then you most definitely wound up with a website pierced with a million Search engine optimisation holes. These web sites normally takes some fixing without a doubt. The majority of web creative designers have no knowledge with regards to SEO and what they do know they hardly ever put into action due to the fact they are certainly not requested to by you! Not employing an Search engine optimization advisor is like building a 3 storey residence without having an architect and engineer and expecting the builder to get it right - no way.
I come across a great Search engine optimisation site once in every 100 sites. This is a poor track record for web-developers. Nearly every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of back-links a lot at the moment to judge a internet sites popularity. However, it's now very easy to create back-links of good quality in significant amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's position will come crashing towards the ground overnight.
On the other hand, Google always wants High quality content - the best it can display. If you have this, then because content is the only reason why we have search engines in the first place, your website will invariably do well regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever overlook that content rules inside the SEO jungle. Forget at your peril.
We battled to get content material on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can just add content to a web-site and miss out on the platform you're adding it to. Google wants to make sure that the content material is not just the best for the keyword requested, but it also delivers the best user experience. So be sure you cross your T's and dot your SEO eyes when it comes to making certain your internet site delivers the very best experience such as performing these :
Make certain your server is fast - Google not long ago added this one - upgrade right now if it takes too long to load your pages
Be sure ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at least add a weblog attached to your internet site - this helps a great deal
When you next renew your domain, renew for at least 3 years - of course longevity shows maturity and increases trust
Back-links and more back-links
And lastly do not cease back-linking. Right now it's the powerhouse for SEO but don't rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and assisted you along the SEO highway a little bit further.
About the Author:
Click for further information on SEO or Web Design.. Unique version for reprint here: Search Engine Optimisation Hype Log.
No comments:
Post a Comment