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Sunday, 25 December 2011

Commercial Acting Class Tips & Guide

By Maggie Flanigan


All actors that have undergone Meisner training have already done a large part in preparing themselves for commercial acting. Because commercials are cast so quickly, it is necessary for actors to be able to adopt the appropriate persona spontaneously.

Meisner classes prepare students for the world of commercials through providing them with a vast array of imagined experiences from which they can draw their character and the required scenario. This allows the commercial actor to create a thoroughly realistic performance.

There are also other skills that must be acquired through a commercial acting class. The actor's on-camera skills must also be improved. This skill is especially vital due to the fact that the actor only has a very limited amount of time to bring a character to life during a commercial. In addition, the actor must also interact with a third party or the "product" that they are selling.

In order to successfully sell a product, actors must also learn how to effectively utilize product placement. Although these skills may seem unimportant, they are essential when it comes to setting you apart from other commercial actors.

Selecting the right actor for a commercial is absolutely essential to all involved including agency executives, casting agents, and producers. Being successful in the realm of commercials also requires expert interpersonal skills.

Another essential part of being a commercial actor is always being ready for the camera. The ability to improvise can also come in handy. Despite the fact that commercials are scripted, the roles typically call for more on-the-spot actor improvisation. An excellent commercial actor can take a role and make it come to life in a way that even the producer did not expect.

Commercial actors must also be very much aware of the objective of the commercial. Many unprofessional commercial actors are under the false impression that their objective is to convince others. This "understanding" creates a fake performance. The character that the actor creates must genuinely believe in the product. When the character believes, only then will the audience believe. Depending on the commercial, the actor may need to portray someone who has neglected to use the product and has consequently lost out. Make sure that you are prepared for this as well.

Other skills that are required include: Learning how to interact with products as well as how to use stereotypes. Storyboards, framing, product placement, triangular technique, scooping, and specific character formation. Being a commercial actor also requires that the camera be treated and interacted with as another character.

In order to succeed, great actors know that they must constantly work to improve their already strong foundation. Dedicated commercial actors are the ones that will ultimately be successful.




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