We take it for granted when we visit a normal store that we can touch, feel, try on and compare products.
You can see the colour of one jacket compared against another jacket. You can see the shadow of blue on a garment vs the shadow of black. You can touch the fabric it is made from. You can try it on for size. Do I need a larger or smaller size than I am used to?
But when it comes to products on the web we don't have these senses available to us. We must rely on the excellence of the photographs taken and the descriptions about the products written by the merchant's salesforce.
And yet so many normal businesses fail to leverage their physical location as a business catalyst for their online sales. They neglect their product photography or use 2nd rate or low cost photography to capture, explain and sell their products on the Net.
Some companies, in an attempt to shave costs or cut corners, take pictures themselves on their own electronic camera or perhaps use their own mobile telephones.
Some shops get in contact with their suppliers and take photos from their catalog. The problem with this strategy is that the producer typically will offer a lifestyle picture of the product or will only supply the image from a particular angle.
If you've taken all of the time, investment and effort to optimize your product pages so that future customers can find what they are trying to find then the last thing you want to do is lose that purchasers who is let down by a poorly displayed product.
Now you can use iPhone to take footage of your own products. The image-quality is adequate. However you need the right kit. You need a light box, you need a background image, you need something to hang your product on or from and naturally you need a person with the right experience and eye for detail that knows the way to take photographs that sell.
Have a look at any major ecommerce internet site. Every product will have at least 3 photos of a product taken different angles. In addition, there will be high resolution zoom-in options so you can see the best details on a product; almost as if you were in store touching the product.
Let your pictures do your selling and truly invest in the right equipment and the correct cameraman.
You can see the colour of one jacket compared against another jacket. You can see the shadow of blue on a garment vs the shadow of black. You can touch the fabric it is made from. You can try it on for size. Do I need a larger or smaller size than I am used to?
But when it comes to products on the web we don't have these senses available to us. We must rely on the excellence of the photographs taken and the descriptions about the products written by the merchant's salesforce.
And yet so many normal businesses fail to leverage their physical location as a business catalyst for their online sales. They neglect their product photography or use 2nd rate or low cost photography to capture, explain and sell their products on the Net.
Some companies, in an attempt to shave costs or cut corners, take pictures themselves on their own electronic camera or perhaps use their own mobile telephones.
Some shops get in contact with their suppliers and take photos from their catalog. The problem with this strategy is that the producer typically will offer a lifestyle picture of the product or will only supply the image from a particular angle.
If you've taken all of the time, investment and effort to optimize your product pages so that future customers can find what they are trying to find then the last thing you want to do is lose that purchasers who is let down by a poorly displayed product.
Now you can use iPhone to take footage of your own products. The image-quality is adequate. However you need the right kit. You need a light box, you need a background image, you need something to hang your product on or from and naturally you need a person with the right experience and eye for detail that knows the way to take photographs that sell.
Have a look at any major ecommerce internet site. Every product will have at least 3 photos of a product taken different angles. In addition, there will be high resolution zoom-in options so you can see the best details on a product; almost as if you were in store touching the product.
Let your pictures do your selling and truly invest in the right equipment and the correct cameraman.
About the Author:
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. They have examples of online stores built using Adobe Business Catalyst.
No comments:
Post a Comment