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Tuesday, 26 July 2011

EVA Airlines And Its Catapult To Fame And Dominance

By Esteban Consuela Xavier


The name, EVA, derived from Evergreen Airways which was the original name of EVA. There are many ways to come up with a name for a business, and EVA comes from the letters in Evergreen Airways. The change of name was necessary, because the same first name was being used by a different flight company. International and Asian airports are the destinations of EVA flights, which originate out of the island nation of Taiwan. EVA's past history is much the same as any other airline, because they all experience similar things. Like many other airlines, the early 2000s were difficult financially, but they are again making money.

The primary headquarters for EVA is located in Luzhu, Taiwan. Chang Kuo-wei, head of business management operations, is the president of this company. You will find that overall support and responsibilities are spread out among the various board members. The Chairman of EVA, Lin Bou-shiu, provides the main leadership role, and this is a recent development as of 2011. EVA is involved with partnerships outside of air passenger carriers. Other facets of this airline include Evasion travel services which is a profitable component of this company.

In order to get the air passengers inside of Taiwan, EVA made a daring move, back during the 1990s. Desperately wanting to take the market, three additional airlines were purchased by EVA. Combining airlines is a way to take over a market, so adding Taiwan Airways, Great China Airlines, and Makung International Airlines, was what EVA did. During the 1998s, UNI Air became an entity that included the three airlines merged into one. After EVA took control of UNI Air, it then became a big part of the companies domestic operations. The flight procedures inside all of Taiwan are taking care of by UNI Air.

Boeing was contracted by EVA to make long haul airliners for their fleet back in the 90s. Flights from LA to California on their Boeing 747-400 was suddenly possible. Affordable premium economy class cabins were a highlight of EVA's rise to fame. They even included additional legroom in their airliners for passengers. Customers loved their service because of the additional services and comfort level while flying. In the ensuing years including 1993, they began regular flights to New York, Seattle Washington, Vienna Austria and Bangkok Thailand.

From their humble beginnings, EVA has grown into a strong and reliable company that is financially viable from every perspective. Going from absolutely nothing to a market of international size is a very difficult task. With their home base in Taiwan, they do their best to maintain their operations and cover their people at home. A conglomeration of multiple Asian airlines, under the aegis of EVA, they have grown exponentially and are very stable. All the while, they maintained domestic flights in Taiwan while expanding internationally.

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