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Friday, 29 July 2011

A Quick Overview Of Taiwan's EVA Air And Its Ascent To Achievement

By Bernard Petronus Xavier


Asian company EVA Air, based in Taiwan, is an impeccable international airline that provides passenger flights throughout the world. This is a privately owned company that has been in existence for over 30 years. Domestic and foreign investors have contributed to the success and growth of this airline. Many different variations of the company slogans have been used effectively to build this business. For example, "Fly EVA Air and Feel the Difference" was their launch slogan in 1991. Slogans like "Sharing the World, Flying Together" are very memorable which is why they make them. Here are some more interesting facts about this unique airline.

In the third month of 89, EVA Airways received their license to start operations that year. Later that year, in October, they contracted for delivery of twenty six airliners from McDonnell Douglas and Boeing. Evergreen Airways was the original name of EVA but for undisclosed reasons it was changed to its current version. Evergreen International was actually the name of another airline that specialized as a cargo carrier. To ensure that their company and airline had a unique name, it was changed to the one it is now. Once this trivial matter was taken care of, the company began to generate business.

Reaching out into many different parts of the aviation industry, EVA is very busy. For example, they have been involved with carrying air cargo and operate as EVA Air Cargo. They are able to transfer freight from one point to another using Evergreen as their primary company. Shipping cargo is not limited to only a few resources. Regional operations are accomplished through their network of regional freight hauling as long as it is short range. An important aspect of the company is also their ability to lease airlines which makes them a considerable amount of money.

When fuel prices increased more than 35% in 2007, the airline industry, including EVA, suffered a monetary crisis. The company incurred heavy losses due to this even though all airlines were trying to deal with this scenario, as well. Even in Taiwan, an airline like EVA, is completely at the mercy of oil prices for the continuation of the business. When survival is at stake, companies take drastic steps to counteract big losses, and that is what airlines had to do. To keep their company alive, EVA had to change the schedule of flights, and reduce staffs, in order to cut enough costs to remain in business.

This airline, EVA, is fiscally sound and continues to make profits and expand in the marketplace. Going from absolutely nothing to a market of international size is a very difficult task. The airline needed to secure their operations and coverage at home in Taiwan. By merging with other Asian carriers, they were able to accomplish what seemed to be impossible in regard to company growth and profits. However, they were able to begin expanding internationally while they worked on the domestic situation at home in Taiwan.

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