WordPress is one of the top Search Engine Optimization enhanced blogs that you can select to use. It is a world leader. It is uncomplicated and easy to use, looks great and above all is 90% SEO ready out of the package.
This is part of a series of tip articles just about using WordPress for maximizing on SEO.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site - it cannot exist on a different website.
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your site but they are unclear from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines process sub webs as a separate website.
If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as possible if you want to raise your SEO position.
One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be severely affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
This is part of a series of tip articles just about using WordPress for maximizing on SEO.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site - it cannot exist on a different website.
Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your site but they are unclear from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines process sub webs as a separate website.
If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as possible if you want to raise your SEO position.
One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be severely affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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